(五) 新闻稿/报道 新闻稿: 新闻稿是公司/机构/政府/学校等单位发送予传媒的通信渠道, 以公布有新闻价值的消息。 结构: 包括标题、 导语、 主体、 结语和背景五部分。 前三者是主要部分, 后二者是辅助部分。 1.标题: 高度概括, 抓人眼球。 2.导语: 用来提示消息的重要事实, 使读者一目了然。 3.主体: 随导语之后, 是消息的主干, 是集中叙述事件、 阐发问题和表明观点的中心部分, 是全篇的关键所在。 4.结语: 一般指新闻的最后一句或一段话, 是新闻的结尾, 它依内容的需要, 可有可无。 5.背景: 是事物的历史状况或存在的环境、条件, 是消息的从属部分, 常插在主体部分,也插在导语或结语之中。 注意, 在申论考试中通常不写。 6.示例: 标题 【导语】······································································································································································································································································。 【主体】······················································································································································································································································································ ······································································································································································································································································································································ ··············································································································································································································································。 【结语】······································································································································································································································································。 |
注: 具体内容要根据题干目的、 要求和材料内容确定, 不能盲目照搬。
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